Here's a question that comes up every time someone starts planning a trip: should you pick your dates first, or let the price pick them for you?
Most people book the way they've always booked. They know they want to leave on a Friday and come home the following Sunday, so that's what they search. Nothing wrong with that, except it's usually the most expensive way to fly. A few years back someone we know was booking a quick trip to Denver and did exactly this — locked in a long weekend, searched those two dates, and the fare came back higher than he expected. On a whim he opened the calendar view instead. Shifting his return by a single day knocked $60 off the ticket. That's when it clicked: the date you want to fly and the date that's actually cheap are rarely the same day.
This isn't some secret hack. Airlines price seats based on demand, and demand isn't flat across the week or the month. Timing matters! This one's about a different lever: how much wiggle room you give yourself once you know roughly when you want to go.




